The goal was to create exciting and work-ready equipment that would cater to an unmet need in the fast developing Gym culture in the US. The target user group were people that wanted to be productive while working out, having access to all work related data such as emails, documents and active projects; as well as personal music and entertainment. Utilizing the large size screen mounted on the machine, one can engage in virtual reality competitions on regional and national level, while pushing the generated power, form riding, back to the grid. Developed in 2006, cloud storage, VR, and sustainable energy usage were ideas that were barely conceivable.