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Lach Tsvetanov is an accomplished industrial designer, who has received numerous international design excellence accolades, including Red Dot, IF, Japanese Good Design, IDEA and many others. He joined Humanscale in 2003, where in his last role he lead the company's creative development for over 5 years. He now runs his own design practice.
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Design Philosophy

"I'd like to think that what we do is design experiences. We first have to imagine what that experience feels like, assume that feeling and further picture what it would be like to operate from that perspective."
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Born in Bulgaria, Lach Tsvetanov received a full-tuition academic scholarship and graduated with Honors as BS in Industrial Design from the University of Bridgeport, CT. In 2002, he won 1st place at the National Design Competition for Universal Design and his work is part of the permanent collection at the National Library of Congress.
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2016, Red Dot, QuickStand Light, Best of the Best 2016, Best of NeoCon, QuickStand Light, Gold 2015, Red Dot, QuickStand, Honorable Mention 2015, Best of NeoCon, Infini, Silver 2015, Best of NeoCon, Infini, Silver
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2008 through 2015, HIMMS Healthcare Show, Las Vegas, NV 2008, 2010, 2012, 2014, 2016, Orgatec Furniture Fair, Cologne, Germany 2009, 2011, 2013, 2015 Salone di Mobile, Milan, Italy 2008 & 2015, CES, Las Vegas, NV 2007 through 2015, ICFF, New York, NY
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Washington Post, The New York Times, CBS News, Axis magazine, Abitare, Innovation magazine, FRAME magazine, Metropolis Magazine, Mix Interiors, MMQB, ID Magazine, Interior Design Magazine, Office Insight
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Design Management

Design Management is an important function and it typically deals with translating the corporate and business strategy into design strategies. It defines processes and tools that make the creative output effective, with consistent quality, and tangible for all disciplines within an organization. It develops new strategies for building and maintaining competitive advantage through enhancing user experience.

Design management in organizations focuses on four areas - vision and direction, structure and staffing, tools and processes, and culture and context. Within these areas, there are three types of management levels - operational, tactical, and strategic. Each one having a specific reach and influence supporting the corporate strategic vision. The respective activities include selecting design partners and suppliers, documentation, supervision and evaluation of the design results; defining roles and responsibilities, skills and competencies, systems and processes; creation of design program that formulates the vision, mission and positioning within an organization.

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