Studio Novo believes that the office environment is a reflection of the company's culture. A culture-rich company has a high degree of appreciation for the work product of the people devoted to that particular company. People's work reflects on the companies balance sheet and overall business results. That is the reason why forward-thinking companies invest in their employees in many and any ways possible. They know that the office is not just the office and the matter that it's comprised of, but a special place where we all live, create and make progress. It's an environment that needs to resonate with our physical as well as psychological wellbeing.

In 2016 Studio Novo set out to create a new showroom and office space for their operations that resonates with these values and can be used as a test bed for educating and promoting comfort and wellbeing whether in office, home or hospitality interiors. It was necessary that the interior breaks the mold of the traditional office setting and is able to transform and develop as the trends and best practices in that particular area moved. The ultimate goal being to raise the quality of the built environment through education, knowledge sharing and on-site testing of different concepts and solutions through the ever evolving portfolio of companies and products represented.